Despite being at its initial stage, AI is reshaping the food processing and handling business. In upcoming years it is going to revolutionize the FP&H sector forever. AI will help these companies to increase their revenue by speeding up the production process, reducing maintenance time & hence the production downtime, decreasing the chances of failure by automating almost every process and eventually delivering an excellent customer experience by predicting their likes, dislikes, and desires.
The bell has rung for mobile app development services providers as in the near future there will be many FP&H companies looking for AI solutions providers which would help them to not only stay in the competition but also to rule the industry.
Similar to Food processing companies, AI also helps its customers to make a better purchase decision. Food manufacturing giant Kellogg’s launched Bear Naked Custom, which allowed customers to create their personalized granola with the help of more than 50 ingredients. The system used IBM’s Chef Watson to store thousands of possible recipes and feed them to an AI algorithm which helped customers to identify whether or not the ingredients will taste good together.
This system not only helped clients to create their small personalized batches of granola but also helped the company to identify what should be their next line of product, similar to Coca-Cola.
The food processing industry is unique in its way as there are so many products a single company can provide. For example, Beverage giant Coca-Cola has bought more than 500 brands and offer more than 3500 types of drinks to its customers. But, the question arises that how does the company decide which flavor to create next? Before AI, the brand conducted surveys and campaigns to identify what their customers want.
Currently, Coca-Cola has kept several self-serving soda fountains which allow customers to create their customized drink by mixing a variety of beverages which Coca-Cola offers. Thousands of such fountains were laid out across the entire USA. Hundreds of customers used each of these fountains to create their personalized drinks. Using AI, they analyzed and identified that a majority of customers mixed cherry-flavored soda with sprite. This data helped Coca-Cola to come up with their new product, Cherry Sprite.